BBL quake! Telekom rises from Bonn basketballers
The 54th edition of the Basketball Cup of Germany (in German Deutsche Pokalsieger and also popularly referred to as BBL-Pokal) held the last in Munich on May 16, 2021. The Fuel Champion of Munich, that accomplished his third trophy.
After 28 years of partnership, Deutsche Telekom rises as the main sponsor on the successful German Basketball Club Telecom Baskets Bonn, the communication company announced.
Accordingly, the partnership is first extended by 2025 by three years, but the benefits are continuously reduced. Even for the new season, the release of the name rights will also be granted so that the club has to find a new name sponsor.
The table reciprocity of the basketball Bundesliga is thus also facing an uncertain future. We regret the partnership lived after 28 years, said Baskets Managing Director Wolfgang Wider. Whether the basketball location can compensate economically, he can not judge yet, it says in a message of the club. The baskets will struggle to continue, said Wiederlich.
The Telecom has supported basketball Deutsche Telekoms in Bonn since 1993 and since the founding of the club 1995 also the Telecom Baskets. Since then, the Bonn basketball players have been among the successful clubs in the league, reached a total of eight times the final for the German championship and the trophy and took almost a few exceptions almost always in an international competition.
In the past almost thirty years, we have invested significantly more than 80 million euros in the construction and expansion of the basketball location Bonn. Now we believe it is time to allow fresh impulses from the outside and the sponsorship of the baskets on wider feet too Joint, Michael Hagspihl, Head of Global Projects and Marketing, founded partnerships at Deutsche Telekom, the decision.
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